Untrended podcast Ep #2: Why don’t our parents understand what we do?

You did it! You got the job working at a top Marketing and PR agency. Big career milestones are right around the corner. 

So why is your mum telling all her friends that you work in film and TV? 

Why is your dad describing your job title as Head of Sending Really Important Emails? It’s a tale as old as time. As much as they try, our parents don’t really get what we do for a living. And to be honest – why would they? The modern world of business involves so many cogs in the wheel, with job roles that are constantly changing. Marketing is especially complex. Full of jargon, it’s an industry unsurprisingly intangible for outsiders to truly grasp.

Breaking down the misconceptions

In this episode of Untrended, Nic and Billy are joined by Account Manager Carly Auletta and Copywriter Alastair Kirk, to break down the reasons why family and friends don’t understand our jobs. 

Is it because the media, tech and buzzwords in our industry are constantly evolving? Is it that the Corporate Bubble is impenetrable for those not living it? Or is it because to them marketing is just simply not that important?

We chat about the reason creative industries are so prone to linguistic nonsense, whether modern jobs are harder to explain or whether we just over complicate things. But we also share the ways to find meaning and identity in the work we do, and how best to explain what that is to our loved ones.

Chief Happiness Officer: Trend or Trash?

From personal branding as a job necessity to the death of the traditional CV, we analyse the trends that are working and the ones that belong in the bin. 

In this segment we’ll also be discussing the job titles taking things one step further in mass confusion, from Chief Happiness Officer to Cloud Evangelist. What do they mean? Like, actually?

Why listen to Untrended?

With a cohort of employees from across the business sharing their personal insights, no episode is the same. In this one, you can expect hot topics like:

• Modern career misconceptions: a generational faux pas?
• The latest industry trends shaping our approach to work
• How far is too far when making a bold B2B statement?

Get all this and more on Untrended. Listen or watch where you get your usual podcasts – and don’t forget to hit subscribe.

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Real stories, real laughs, and nothing held back.