Untrended podcast Ep #3: Can hangovers help creativity?

In this episode of Untrended, Nic and Billy are joined by Senior Copywriter Louise Brooks and Creative Artworker Aditi Kulkarni to chew the fat over an important topic in British culture: having a bev.

Once upon a time, the ad industry had a legendary reputation for its drinking culture. Cue images of Don Draper, Old Fashioned in hand, solving creative crises between swigs.

But times have changed – leaving us wondering what role alcohol plays in modern agency culture. How do changing attitudes to the post-work-pint affect agency relationships? Is pitching hungover ever a good idea? And if you’re not down the boozer, should you head to an escape room with your colleagues instead?

We’re asking the important questions, like have you ever actually experienced a moment of unexpected inspiration while hungover? (It’s a no from everyone.) We also chat about how the shift away from drinking in agencies has impacted team dynamics, our personal conditions for inducing creative excellence, and if Billy is actually an Eastenders character, despite being born in Ealing.

Trend or trash: plants vs. pints 

Dissecting the hard-hitting cultural trends of our age is key to the Untrended experience, so in this episode, we’re exploring everything from the rise of the plant-filled office to getting wet and muddy with your colleagues. We analyse the trends that are shit-hot, and the ones that belong in the bin. (Spoiler alert: our Gen Z guest would rather have a cactus than a Chianti. Everyone over the age of 30 felt differently.)

Why listen to Untrended?

With people from across the agency sharing their personal insights, no episode is the same. In this one, you can expect hot takes on:

• How we prepare the ideal conditions for creativity
• The secrets of brand distinction
• What it means when Billy appears to Nic in a dream and gives her ideas for creative pitches

Get all this and more on Untrended. Listen or watch where you get your podcasts – and don’t forget to hit subscribe.

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Real stories, real laughs, and nothing held back.