Welcome To Platform Land

Learn about the importance of platforms within B2B and how platforms are dictating the future of growth.

In 2022, the world’s biggest companies aren’t siloed organisations – they’re platforms. A place visited or utilized in order to drive growth; of ideas, principles, innovation, and revenue.

So, how do we enjoy the fun of the fair without getting spooked by the pace and scale of the ride? In this Ebook, we’ll discuss:

• The definition and value of B2B platforms
• Why platforms matter – and what these means for B2B marketers and B2B CX
• Learn how to be more platform and navigate the associated pitfalls
• Platform trade-offs: challenges and opportunities driving change for all B2B players

Download the guide here