Braskem’s I’m green™ bio-based is a plant-based plastic solution creating sustainable carbon cycles to support a circular economy.
I’m green™ bio-based wanted to increase awareness and understanding of its bio-based plastic solution across a global audience. The challenge was to simplify a complex sustainability proposition, build a more distinctive brand presence, and communicate the benefits of bio-based plastic through integrated digital, OOH and experiential activity.
We developed an immersive installation at Expo 2025 Osaka to demonstrate the bio-based plastic lifecycle and educate visitors on I’m green™ bio-based plastic, supported by a targeted digital media campaign.
This work transformed a highly technical sustainability proposition into a clear and engaging brand experience. By simplifying complex concepts, we made the benefits of bio-based plastic more accessible to audiences with varying levels of industry knowledge. The programme demonstrated how strategic messaging, creative execution and experiential activations can bring complex sustainability stories to life on a global stage.
visitors to the installation
million paid media impressions
more leads than forecast
"What stands out most about Publicis Pro is their ability to balance global strategic thinking with regional relevance, helping us ensure both effectiveness and efficiency in our investment."
Executive Creative Director
Mid-weight Copywriter
Mid-weight Designer
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