Entering Q4 on a high, Currys Business had to keep hold of search share amid rising competitor investment. At the same time, the business needed to shift towards an accountable growth model where media was optimised.
Publicis Pro were asked to help Currys Business transform how it went to market, requiring a fundamental change in paid media planning, activation, and optimisation. It would involve moving beyond channel-by-channel execution to a smarter, connected approach built around audience.
We executed a full funnel campaign designed to turn awareness into measurable B2B growth. The campaign connected a series of strategic marketing pillars, creating a more integrated and effective go to market approach. The plan was not static; it responded to market conditions while remaining focused on business objectives.
The campaign overdelivered where it mattered most: quality and efficiency. The result was improved commercial efficiency and a strong search presence in the market, despite increasing competitor investment.
ROAS across Trade and Performance
overall ROAS, against an 8x benchmark
“This full-funnel approach has translated media investment into clear commercial outcomes.”
Account Director
Senior Media Executive
Managing Partner
Head of Media
Digital Planning Director
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