Sharp is a technology company delivering Tailored IT Services, Managed Print, Audio Visual and Workplace Design solutions.
As Sharp Europe increased its offering beyond products into services and solutions, it needed a refreshed brand identity to better reflect its evolution across Europe.
Our research revealed low awareness of Sharp Europe as an IT Services Provider, helping shape a new value proposition, positioning Sharp as a Technology Partner, and visual identity centred around ‘the pulse’, a graphic asset representing connection and progress. We also introduced a colour system to distinguish business divisions and developed a European rollout plan across 25+ countries, supported by internal and external launch materials.
Our consultative approach helped Sharp define a clearer position in the technology market while creating a flexible platform for future growth.
Client Partner
Account Director
Strategy & Planning Director
Senior Copywriter
Head of Design
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