KX provides the world’s fastest vector database for real-time analytics. While it enables huge business value, real-time data rarely makes it onto the business leadership agenda.
With competitors including AWS, Google, Microsoft, TIBCO, and Cloudera,KX asked Publicis Pro to create an integrated thought leadership campaign that would punch above its weight, put KX and real-time data on the business agenda, and support demand generation among senior leaders.
Based on insight, we developed a FOMO strategy to encourage data leaders to get ‘The Microsecond Mindset’. In a research-led 12-month campaign, we leveraged KX’s financial trading, F1, and other ‘speed credentials’ to get leaders thinking about their real-time data strategies. The campaign drove 80 dedicated articles, 160m opportunities to see, over 20 qualified opportunities influencing £4.5m+ in revenue, making it KX’s most successful integrated campaign ever.
True audience insight helped make The Microsecond Mindset a next-level campaign, driving massive business impact and resulting in two PR Moment campaign awards.
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