one.network is the UK’s definitive data platform tracking traffic disruptions nationwide. But aside from featuring in local traffic news, it operates largely in the background.
While working on a larger one.network data campaign, Publicis Pro spotted an opportunity to drive widescale PR awareness around King Charles III’s coronation, and showcase one.network’s role in keeping things moving.
With Coronation street parties planned UK-wide, we worked with one.network’s data team to tally up the total number of expected road closures. The data showed a total of 3,087 planned parties, with closures stretching 263 miles (the equivalent of Westminster Abbey to Land’s End). We tapped into the media appetite in the run-up to Coronation weekend, placing an exclusive news story with PA Media. The exclusive gave the story a big following wind, eventually receiving blanket national media coverage across over 200 news outlets, creating 1.8 billion opportunities to see.
We put a behind-the-scenes B2B brand right at the heart of the Coronation conversation through creative data analysis and smart news hijacking.
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