Corporate Traveller is a global business travel management company specialising in SMEs. Their approach combines personalised service with smart technology to simplify business travel.
We were tasked with creating a brand campaign that captured what makes Corporate Traveller different. The campaign needed to deliver clear value messages through an emotionally engaging concept that could flex across regions, industries and audiences.
Our campaign centred on the idea of ‘The booking is just the start’, showing how Corporate Traveller creates a chain reaction of benefits for bookers and their businesses. We built a distinctive, colour-drenched creative world and brought it to life through three videos aligned to key value pillars, supported by a global activation toolkit.
The work challenged B2B category conventions through bold, story-led creative while launching Corporate Traveller’s new identity worldwide.
million impressions globally
increase on brand awareness benchmarks vs previous year
Google Demand Gen CTR
"Publicis Pro's strategic thinking, creative expertise, and collaborative approach made them a fantastic team to work with throughout the process."
Executive Creative Director
Senior Account Director
Senior Copywriter
Head of Design
Associate Creative Director
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