Zivver is a Dutch company leading the 3rd generation of secure digital communications.
With ambitious growth targets in the UK and the US, Zivver wanted Publicis Pro to produce and execute a global creative thought leadership campaign to support its strategy, create buzz, and put Zivver at the centre of email security discussions.
Insight told us that existing information security processes were negatively impacting organisations – diminishing staff focus and conversely opening up businesses to a greater risk of data breaches. With this in mind Freedom to Focus was born – one of the largest independent research studies into secure digital communications and productivity in the workplace – exposing the big gaps in modern email security practices. We created a fully integrated PR, social and content campaign to alert security leaders of the urgent need for change. To extend reach we partnered with key influencer, Shira Rubinoff, for commentary and social content, and developed a series of paid thought leadership articles in collaboration with Guardian Labs.
Freedom to Focus increased Zivver’s share of voice by almost 12% in just one month.
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