10 client commitments defining how we will and won’t be using AI on your behalf

Read about our roundtable: Let’s Eat AI for Breakfast

B2B marketer by day, music photographer by night, Jason Miller balances his love of rock’n’roll with a zealous approach to marketing. Ahead of the release of his new book ‘Second Skin – A Metalhead’s Journey of Becoming’, Jason emerges from the digital mosh pit to talk about the importance of pushing the boundaries, and what marketing trope keeps him up at night.

This year we’ve been nominated as a B2B Agency of the Year at the UK Agency Awards, in the large category.

Matthew is the Head of Brand, PR and Content Marketing at LexisNexis – a legal intelligence company. He has previously worked for British Gas, US tech-giant RingCentral and an aviation scale-up.

First-mover advantage. From brand name recognition to loyalty, it comes with all sorts of competitive advantages. 

Sharp Europe, the European B2B business for the global technology company, has selected B2B marketing specialists Octopus Group as its Digital Marketing agency of record after a competitive pitch, run by Ingenuity.

Our head of PR, Toby Brown, recently took part in the inaugural Meltwater Agency Grind – a forum for agency leaders to share experiences and ideas to enhance how we all work. The session focused on AI and its implications for agencies. The session wasn’t recorded, but we asked Toby to share his thoughts to the questions raised in the debate and have shared the responses below

Here at Octopus, we’re most excited about business data and insights innovation, building generative AI into our workflows, the growth of b2b commerce and the shift back to business brand-building from a pure performance focus. All big opportunities that lie ahead.”

Check out the latest instalment of the Spilling the LoyalTea podcast. OG’s Chief Growth Officer, Nicola Pestell, joins Brad Blackmon (EVP of CRM at Publicis Commerce) and Melissa Berger (EVP of National Strategic Growth and Solutions at Digitas) as they spill the tea on B2B loyalty.