GEO: Building a B2B Action Plan for AI Search

Stop guessing. Start showing up. The practical playbook for getting your brand recommended by AI.

Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) shot from nowhere to become the biggest marketing acronyms of the past year. As a result, impacting AI search and visibility is on pretty much every B2B marketer’s 2026 to-do list. In a fast-moving, emerging discipline with so much hype, it can be hard to know where to start.

That’s where we come in… Join Publicis Pro and special guests, Digitas, for an exclusive breakfast event as we share practical knowledge, tools and strategies to help you start building AI visibility into your marketing plans.

Having hosted this session once already and loved the conversations it sparked, we’ve decided to bring it back.

Here’s what’s in store:

• The AI Funnel: The latest B2B behavioural trends and data on how buyers are using AI platforms to find vendors and inform their decisions
• How are you showing up: A live demo from Digitas of their ModelSight platform, helping brands understand how they appear across LLMs versus competitors
• 2026 GEO Strategy Essentials: The key considerations, tactics and investments you need to dominate AI search results this year

When:

Wednesday 6th May 2026
8:30-10.30am

Where:

Publicis Groupe UK Offices 
40 Chancery Lane,
London,
WC2A 1JA