It’s the most wonderful time of the year (for adverts)
In a special festive episode of Untrended, Nic’s joined by Jamie Fewery, Louise Brooks, and Billy Hamilton-Stent as we unwrap the world of Christmas advertising.
From nostalgia to AI, we review this year’s crop, discuss the greatest hits from years past, and ask the really important questions… like does the stuffing go inside the bird, or outside?
And for extra weight, we get straight to the source. Jamie interviews Franki Goodwin, Chief Creative Officer at Saatchi & Saatchi, to discover what really happens when you take on the biggest Christmas ad mantle of all: the John Lewis ad.
Christmas spots have become more event than advert, operating in the weird space between festive joy, brand messaging, and emotional blackmail. (Jamie has very strong thoughts about whether you can invoke the First World War to flog groceries. Louise loves it, and has her own heartwarming war story to boot.)
In this episode, we dig into the ads that get shared, discussed, remembered, wept over, and occasionally derided. Listen now to discover:
And, as a special treat: enjoy Billy’s bell-jangling Bette Midler impression. You’re welcome.
Then – because we’re a bunch of B2B diehards that have never actually made a festive ad between us – we went straight to the top for insight into making the biggest Christmas ad of all.
CCO Franki walks us through the process and pressure of creating a spot that gets the nation talking, the value of tapping into cultural trends, and how to stay sane through the process.
Subscribe, listen, and have a very good holiday season from all of us at Pub Pro.
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