As we rattle towards the finishing line of a fruitful year, it’s time to dust off the cobwebs, dig out our microphones, and revive our podcast Untrended for another boiling hot serving of B2B chit chat.
True to Untrended form, you can expect insider insights, hot takes, and silly anecdotes all wrapped up in a beautiful B2B bow. But this time, there’s an exciting twist – we have guests! Covering all sorts of nonsense from creators to Christmas and the confidence crisis, season two includes candid conversations with people from all corners of the industry.
Make sure to subscribe so you don’t miss an episode.
In the first episode of the season, Nic is joined by CSO Billy Hamilton-Stent, Creative Director Jamie Fewery, and Senior Copywriter Louise Brooks to reflect on the rise of B2B creators.
Plus, we have an exclusive chat with Heather Barnett, one of the creators who’s been making waves in B2B by bringing some lols to our LinkedIn screens.
Creators are nothing new in the B2C space. But short-form video, humour, and authenticity are becoming much bigger business in B2B.
We’ll talk about why brands are suddenly investing here, our experiences of working with creators, and how agencies and brands can navigate this new terrain without lapsing into cringe. Plus, we’ll get into it with Heather, discussing what makes a creator-led campaign succeed, and the common mistakes brands make when trying to play in this space.
We cover a lot of ground – from our wildly fluctuating levels of social media engagement, to how we really feel about AI influencers, to what actually constitutes funny content. Sadly, for timing reasons, we’ve cut an extended segment about Billy getting a wig as a taxable expense. But we might just release it as a blooper.
No two episodes are the same, but all are packed with agency insights, strategic smarts, and a generous serving of nonsense chat. This time, we cover:
Listen or watch wherever you get your podcasts which are available below – and don’t forget to hit subscribe.
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Listen on Spotify.
Watch on YouTube.
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