Corporate Traveller is a global business travel management company that specialises in supporting SMEs. Their refreshing approach combines personalised service with smart technology to simplify business travel.
We were tasked with creating a brand campaign that captures what makes Corporate Traveller different.
Brought to life through a strong, story-led concept designed to spark an emotional response, the campaign needed to deliver clear, compelling value messages that would flex to fit local industry and audience needs.
Our creative campaign centred around the idea of ‘The booking is just the start’: Corporate Traveller creates a chain reaction of benefits for the booker and their business.
We built a distinctive colour-drenched world that depicts Corporate Traveller as the trigger for a sequence of surreal events and positive outcomes.
Our creative was then rolled out in the form of three videos, each one focussing on a different value pillar, and a comprehensive campaign toolkit for regional managers to spread the word.
Our bold creative marks a significant step change in what to expect from B2B brands, launching Corporate Traveller’s new identity into the world with proven impact.
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