BMC Podcast: Business Marketing Heroes

The Business Marketing Club podcast is currently running a series interviewing Business Marketing heroes. Dave Stevens, business marketer and chair of the BMC, sat down with our very own B2B marketing hero and chief strategy officer, Billy Hamilton-Stent.

“You’re always trying to fix something from a strategy point of view”

In this instalment, you can enjoy hearing from Billy about:

• A short history of OG, including our newest chapter at Publicis Groupe
• Billy’s role at OG and his focus on strategy and planning
• Changes in the B2B landscape
• How and why B2B is currently stealing the limelight
• The importance of data led marketing and creativity in B2B
• Recommended reading: (one marketing book, one non-marketing, and one about PowerPoint!)

Listen now: