Thinking that strays off the beaten path. Insights that surprise. And stories that delight.

Dear Lucy, how can I make influencers work in B2B?

INT. Bedroom. Day. Molly-Mae stares at her own reflection. Golden bun illuminated by the cool, white vanity lights. MOLLY-MAE (smiling, to camera): “Get ready with me […]

AI lessons from the frontline of client services

When I came back from maternity leave in 2024, I expected a few new faces, conversations to catch up on, recalibrated priorities, and projects and clients […]

S2 Season Finale Untrended Blog | Why Young Talent is Locked Out of Work

If starting your career in 2026 feels brutal, exhausting and slightly absurd, that’s because it is. In the final episode of season two of Untrended, Nicole Jones […]

How CTV is unlocking B2B creative

B2B campaigns rarely used to make their way onto TV screens. Now thanks to CTV that’s changing, unlocking new creative potential along the way. Most B2B […]

S2 Ep 05 Untrended Blog | The Business Confidence Deep Dive

What the hell is going on in the minds of Britain’s business leaders? It’s the question Nicole Jones poses at the start of this episode – and one […]

The Untrended Podcast: S 02 | Ep 4 – Working parents: the good, the bad, and the baffling

Working parents: the good, the bad, and the baffling In this episode of Untrended, Nic sits down with CEO Jon Lonsdale, CSO Billy Hamilton-Stent, and Creative […]

AI search: Meet the new marketing term that actually matters

Making sense of LLM-powered search, GEO, and SEO in B2B As one of the top trends (and challenges) in marketing and comms right now, optimising for […]

The Untrended Podcast: S 02 | Ep 3 – It’s the most wonderful time of the year (for adverts)

It’s the most wonderful time of the year (for adverts) In a special festive episode of Untrended, Nic’s joined by Jamie Fewery, Louise Brooks, and Billy […]

B2B Marketing Awards 2025

We’re proud to announce that Publicis Pro has been awarded Bronze in the B2B Marketing Agency of the Year category at the 2025 B2B Marketing Awards. […]

A Graduate’s B2B Marketing Adventure

I’m halfway through my Marketing internship at Publicis Pro, and it’s been an adventure… in a good way. Just 6 weeks ago I felt like a […]

Extraordinary thinking.

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