Our team successfully completed certifications across LinkedIn Ads Fundamentals, Marketing Strategy, Measurement, and Content & Creative Design, deepening our expertise in building effective campaigns on LinkedIn […]

Google’s shift to AI Mode as default creates particular issues for B2B marketers A client called last week with a question I’m hearing more often: why […]

Back in January, Kathryn Jezer-Morton declared 2026 the year for friction-maxxing. In true B2B fashion, I’m six months late to discussing what it means for our […]

INT. Bedroom. Day. Molly-Mae stares at her own reflection. Golden bun illuminated by the cool, white vanity lights. MOLLY-MAE (smiling, to camera): “Get ready with me […]

When I came back from maternity leave in 2024, I expected a few new faces, conversations to catch up on, recalibrated priorities, and projects and clients […]

If starting your career in 2026 feels brutal, exhausting and slightly absurd, that’s because it is. In the final episode of season two of Untrended, Nicole Jones […]

B2B campaigns rarely used to make their way onto TV screens. Now thanks to CTV that’s changing, unlocking new creative potential along the way. Most B2B […]

What the hell is going on in the minds of Britain’s business leaders? It’s the question Nicole Jones poses at the start of this episode – and one […]

Working parents: the good, the bad, and the baffling In this episode of Untrended, Nic sits down with CEO Jon Lonsdale, CSO Billy Hamilton-Stent, and Creative […]

Making sense of LLM-powered search, GEO, and SEO in B2B As one of the top trends (and challenges) in marketing and comms right now, optimising for […]