Thinking that strays off the beaten path. Insights that surprise. And stories that delight.

AI search: Meet the new marketing term that actually matters

Making sense of LLM-powered search, GEO, and SEO in B2B As one of the top trends (and challenges) in marketing and comms right now, optimising for […]

The Untrended Podcast: S 02 | Ep 3 – It’s the most wonderful time of the year (for adverts)

It’s the most wonderful time of the year (for adverts) In a special festive episode of Untrended, Nic’s joined by Jamie Fewery, Louise Brooks, and Billy […]

B2B Marketing Awards 2025

We’re proud to announce that Publicis Pro has been awarded Bronze in the B2B Marketing Agency of the Year category at the 2025 B2B Marketing Awards. […]

A Graduate’s B2B Marketing Adventure

I’m halfway through my Marketing internship at Publicis Pro, and it’s been an adventure… in a good way. Just 6 weeks ago I felt like a […]

The Untrended podcast: S 02 | Ep#2: B2B’s Love Affair With Sports Sponsorship

B2B’s Love Affair With Sports Sponsorship In this episode of Untrended, Nic is joined by CSO Billy Hamilton-Stent and Creative Director Jamie Fewery to explore B2B’s […]

ABM Conversations at The Drum’s B2B World Fest

Last week, our CEO Jon Lonsdale took to the stage at The Drum’s B2B World Fest, joining StackAdapt and Ledger Bennett for a conversation on one […]

The Untrended podcast: S 02 | Ep#1: Creators Without Cringe

The Untrended podcast is back with a bang As we rattle towards the finishing line of a fruitful year, it’s time to dust off the cobwebs, […]

What the Papers Say

What is Untrended? Untrended is the collected thoughts, opinion, hot takes and cool insights from across our business. Every article takes on a topic to do […]

Step into the Activation Hokey Cokey

By Evie Roberts Sometimes, B2B activation planning takes you right back to the heady days of a musty community hall on a Saturday morning.  It’s your […]

Turning Pro: Round up of year one

Turning Pro is breaking barriers for young people, showing there’s no single path into marketing

Extraordinary thinking.

The latest (and most useful) B2B insight, delivered to your inbox.

    Publicis Pro needs the contact information you provide to send you the latest B2B insights. You may unsubscribe from these communications at anytime.