Thinking that strays off the beaten path. Insights that surprise. And stories that delight.

Untrended Investigates: How to Love SMBs (and make them love you back)

SMBs: The backbone of business. The lifeblood of the economy. The heartbeat of Britain. Call them what you want, SMBs matter. But understanding what makes small businesses tick and how you can best work with them can be hard yards.

Introducing B2B Lab

B2B Lab, affectionately known as Otto, is an AI-based application trained exclusively for B2B. It accesses multiple leading Large Language Models (LLMs) and live data feeds to deliver smart results, fast.

Behind B2B: Tom Pepper

For the latest installment of Behind B2B – our series exploring the extraordinary people leading the way in our industry – we spoke with Tom Pepper, […]

Finding Extraordinary

Here’s a question:

What about you and your business is extraordinary?

Extraordinary thinking.

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