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In the first episode of our new season, Marketing Manager Anna Broadhead is joined by CSO Martin Harrison, Creative Director Jamie Fewery, and Senior Account Executive Lucy Gilman to dive into the how the visibility economy has evolved, and what B2B brands can do to stay afloat.
Does LinkedIn give you the ick?
For better or worse, LinkedIn has a chokehold over our industry. Beyond the ‘here’s what my dog’s haemorrhoids taught me about B2B sales’ posts we all acknowledge as drivel, there’s a real rollercoaster of output that ranges from impactful to full-body-cringe.
We talk about how the platform has become a strange mix of grifters and dreamers, including that it’s become less about sharing and more about garnering attention. We also posit a question particularly important for B2B brands in this context: at what point does being known become more important than being good?
Professional peacocking
We also get into the tricky topic of personal brand, covering how to avoid having a holier-than-thou vibe despite the fact we’re all just ultimately chasing clout, no matter how much we deny it.
Plus, hear a great LinkedIn-adjacent anecdote around how Martin’s traumatic blog experience taught him he didn’t have the energy to engage with bullies on the internet. We’re all here for you, Martin.
Why listen to Untrended?
No two episodes are the same, but all are packed with agency insights, strategic smarts, and a generous serving of nonsense chat. This time, we cover:
Listen or watch wherever you get your podcasts which are available below – and don’t forget to hit subscribe.
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