Back in September we were thrilled to sponsor this year’s B2B Summit hosted by PR Week and Campaign.
Our very own directors Billy Hamilton-Stent and Nicola Pestell had a starring role, and were joined by some industry heavyweights from IBM, Sage, and Microsoft – plus the brilliant Isobel Sita-Lumsden from TikTok.
Topics of discussion included which macro-economic trends are driving a greater appreciation of B2B comms, and the developing stand-off between ‘tech vs talent’.
To give you a roundup of what’s what, we popped everything down in a handy report for you to read and refer to at your leisure.
Brimming with nuggets of insight and talking points galore, we zoned in on the event’s three key themes:
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