For many years, we at Octopus Group have been banging the drum about the growing importance of B2B in the UK marketing landscape – and about the benefits of fusing PR, Creative and Media disciplines together to get the best outcome for B2B brands.
So when we saw that PR Week and Campaign were joining forces to host the first B2B Summit on September 23rd, we felt we had to get involved!
We’re really excited to be the main B2B Summit headline sponsor, and to participate in some of the great sessions and presentations that are planned on the day.
Our Chief Strategy Officer, Billy Hamilton-Stent, will be presenting our thesis on “Supercharged B2B”, exploring why macro-economic trends are driving a greater appreciation of B2B communications in the marketing stack.
Our Performance Marketing Director, Nicola Pestell, will be joining “Talent Tinder: Do you need to break up with your tech?” alongside Saatchi & Saatchi’s MD, Sarah Jenkinson, and Microsoft’s very own Scott Allen, debating tech versus talent in marketing services.
There’ll be great sessions covering diverse topics such as replacing B2B events, Purpose in B2B, Creativity in B2B, Diversity & Inclusion and Account Based Marketing from a brilliant set of speakers from some of the UK’s leading brands – including PWC, Dropbox, Allen & Overy, O2, Starling Bank and Microsoft.
We look forward to seeing as many of you there on September 23rd as possible, for what promises to be a really interesting day and an important new point in the annual B2B calendar. It’s a great time to be in B2B and there is much to discuss.
You can sign up to attend here.
Jon Lonsdale
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