[On-demand Webinar] Not all influence is equal

Tune in to dive deep into the world of B2B Influencers.

The marketplace has shifted. While B2C chases TikTok stars, a revolution is taking place in B2B. LinkedIn’s corridors of influence have become a hive of activity, where thought leaders command audiences rivalling traditional media outlets. And B2B buyers aren’t just scrolling – they’re deciding.

But while big ticket influencers steal the spotlight, B2B influencer marketing isn’t just about who can afford Steven Bartlett, Influencer communities exist for niches and tribes across the business community. The numbers are much smaller, but with the right approach, the impact can be significant. But success demands strategy, not just spend. 

Watch this session from LinkedIn and Publicis Pro to hear about:

1. The Business of Influence: David Walsh, Director of Customer Insights for EMEA & LATAM at LinkedIn reveals the latest research into the increasing scale, scope and impact of B2B influencers

2. How not all influence is equal: Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro discusses niche influence groups and the importance of audience insight to plan campaigns.

3. How to get started: Toby Brown, Head of Influence and Lottie Hutchins, Senior Influence Director, explore what works, what doesn’t and some of the brands that are innovating their influencer content.

Make 2025 the year you see real ROI from influencer engagement.

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