In a year where the B2B PR industry faced a lot of challenges, we’re stoked that Publicis Pro has ranked #2 in PR Week’s prestigious UK Top 150 B2B PR Agency Rankings. It’s testament to our belief that extraordinary creativity delivers results, even in challenging times.
Our strong performance stems from our deliberately diversified business strategy. By working across multiple sectors – from technology to financial services, fintech to workplace – we’ve built resilience into our business while developing deep, specialised expertise that our clients value.
Central to our success has been our commitment to providing a truly integrated offering. While many agencies talk about integration, we’ve made it a reality – breaking down silos to ensure that creative thinking flows seamlessly across disciplines.
Our investment in social and B2B influencer marketing has been particularly rewarding as B2B brands continue to recognise the need to move from one a dimensional ‘PR as media relations’ – to a diverse influence strategy. This trend will continue to develop as traditional media declines and new voices and channels come to prominence – from LinkedIn, to Substack, YouTube and beyond.
Beyond diversifying our sector and Influence offer, we’ve also continued to invest in AI, via our proprietary Otto platform and benefit from the world-leading AI platforms being developed and deployed within Publicis Groupe. We’ve focused 100% on using AI to improve the work we do for clients, rather than cynical cost savings.
This lens means we’re deploying AI to better understand audiences and their influences, to help spark new avenues for creativity and to enhance content planning. With our people focused on craft and creativity – the perfect partnership. Rather than seeing AI as a threat, we’ve embraced it as a tool that enhances human creativity and allows us to deliver more impactful campaigns with greater efficiency.
As we celebrate this achievement, we remain focused on what matters most: delivering extraordinary B2B PR and marketing campaigns that drive commercial success. The communications landscape will only become more uncertain as media continues to diversify, but we believe we are perfectly placed to help clients chart the right course.
Thank you to our incredible team and our valued clients for making this achievement possible. Here’s to continuing our momentum in 2025 and beyond.
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