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Welcome To Platform Land

  • July 25, 2022
  • Reading time: < 1 min

Learn about the importance of platforms within B2B and how platforms are dictating the future of growth.

In 2022, the world’s biggest companies aren’t siloed organisations – they’re platforms. A place visited or utilized in order to drive growth; of ideas, principles, innovation, and revenue.

So, how do we enjoy the fun of the fair without getting spooked by the pace and scale of the ride? In this Ebook, we’ll discuss:

  • The definition and value of B2B platforms
  • Why platforms matter – and what these means for B2B marketers and B2B CX
  • Learn how to be more platform and navigate the associated pitfalls
  • Platform trade-offs: challenges and opportunities driving change for all B2B players

Download the guide here

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