Pluxee is a global leader in employee benefits and engagement. Following a rebrand, we helped Pluxee ramp up awareness with creative and integrated PR.
To significantly increase UK share of voice and drive brand association with financial wellbeing among HR leaders and employees.
We developed a creative brand and content campaign – Money Mastery – revealing the ‘state of play’ of the employer-employee relationship around finance. Our in-depth employee research revealed significant financial challenges for workers and an expectation of greater assistance from employers. As a PR-first campaign, executed across the PESO mix, the campaign achieved a 47% share of voice with blanket trade and national media coverage (above the target digital impact) and a conversion rate of 9.7%.
The campaign told the story of financial wellbeing from the employee perspective rather than the business, flipping a well-established story.
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