Fast-growing financial services consultancy, Birchstone Markets, needed to rethink its positioning to drive growth.
Birchstone’s outdated web experience and unclear positioning were holding back growth. They came to us to elevate the brand, enabling it to attract and work with bigger, more ambitious clients. Birchstone needed a sharper value proposition, updated personas and messaging, and refreshed marketing collateral – all rooted in a more refined brand identity.
Following an extensive strategic discovery process, we clarified Birchstone’s value proposition and messaging. From there, we developed a new logo, tone of voice, and brand look and feel – laying the foundation for a refreshed website, brochure, sales decks, and other marketing assets. We also rebuilt their web experience to be more user friendly and intuitive.
The new brochure and clarified positioning delivered a 17% conversion rate in one month.
In the first month of the new brand launch, Birchstone received more tier one sales leads than they had in the previous six months.
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