When we rebranded at the start of 2024, Publicis Pro set out to define a new company-wide purpose that we could throw our energy behind – […]

Social mobility charity The Talent Foundry has announced an exciting new partnership with B2B marketing agency Publicis Pro, to provide Year 12 and 13 students from […]

By Nicole Jones ExxonMobil – allegedly – predicted climate change as early as the 1970s. Researchers claim the oil and gas giant ‘predicted how burning fossil […]

Making the right choice comes down to balancing insights with intuition – something our CSO, Billy Hamilton-Stent, discussed when he sat down with ‘B2B Better’ podcast host, Jason Bradwell, to talk all things assumptions.

By Billy Hamilton-Stent I’ve never had much time for Robbie Williams. But I’ve just watched the trailer for his new biopic Better Man five times. For […]

Our Chief Strategy Officer, Billy Hamilton-Stent, took part in the new podcast series “In My Humble Opinion,” a collaboration between The Marketing Society and Publicis Groupe […]

On the back of our launch of B2B Lab, affectionately known as Otto. Our CEO, Jon Lonsdale and CSO, Billy Hamilton-Stent sat down with Ben Smith […]

By Jamie Fewery There have been enough blogs, articles and LinkedIn posts written about levelling up creativity in B2B marketing. So this won’t be one of […]

I’m not ashamed to admit that, when faced with a dilemma – work or otherwise – my first thought is often: what would Buffy do?

A story about brand and out-of-market buyers