Thinking that strays off the beaten path. Insights that surprise. And stories that delight.

Behind B2B #08: Mark Choueke

For the eighth instalment of Behind B2B, our series exploring the brightest minds in the industry, we’re talking B2B bravery with Mark Choueke – journalist, marketing leader, and freshly published author.

Behind B2B #07: Scott Brinker

For the seventh instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Scott Brinker – the godfather of martech (and the brain behind that martech infographic!)

Behind B2B #06: Annette King

For the sixth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Annette King – CEO of Publicis Groupe UK.

Campaign’s Best Places to Work, 2021

We’ve been ranked 7th overall in the 2021 Campaign’s Best Places to Work

Behind B2B #05: Karrie Sanderson

For the fifth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Karrie Sanderson – branding expert, Smartsheet marketing leader and experienced sailor.

Embrace these changes: there’s plenty more where that came from

In Spotify and WARC’s ‘Changing channels in B2B’ report published last year, they take a closer look at the shifting strategies of the tech and telco industries, delving deep into the themes within their marketing, and how that’s changed since last year and into 2021.

Neos Networks and OG: a rebranding story

Find out about how we worked with SSE Enterprise Telecoms to rebrand them as Neos Networks.

Behind B2B / 04. Joel Harrison

For the fourth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Joel Harrison – founder and editor-in-chief of the globally acclaimed B2B Marketing.

6 marketing certificates all B2B marketers should probably have

We really believe in the value of learning (we even have our own Brand to Sales Academy). So from in-house to internationally recognised, here’s some we’d recommend, starting with three that we all do at Octopus Group as part of our learning and development.

Behind B2B / 03. Fiona Campbell-Howes

For the third instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet Fiona Campbell-Howes – one of the UK’s leading B2B tech copywriters.

Extraordinary thinking.

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