B2B’s Love Affair With Sports Sponsorship In this episode of Untrended, Nic is joined by CSO Billy Hamilton-Stent and Creative Director Jamie Fewery to explore B2B’s […]

Last week, our CEO Jon Lonsdale took to the stage at The Drum’s B2B World Fest, joining StackAdapt and Ledger Bennett for a conversation on one […]

The Untrended podcast is back with a bang As we rattle towards the finishing line of a fruitful year, it’s time to dust off the cobwebs, […]

What is Untrended? Untrended is the collected thoughts, opinion, hot takes and cool insights from across our business. Every article takes on a topic to do […]

By Evie Roberts Sometimes, B2B activation planning takes you right back to the heady days of a musty community hall on a Saturday morning.  It’s your […]

Turning Pro is breaking barriers for young people, showing there’s no single path into marketing

In the latest episode of Untrended, Nic and Billy are joined by CEO Jon Lonsdale and Creative Director Jamie Fewery to explore the power of brand names.

By Billy Hamilton-Stent Have you taken the flamingo test? You might have done so at a family gathering. Everyone lines up in age order: Grandparents first, […]

In the latest episode of Untrended, Nic and Billy are joined by CEO Jon Lonsdale and Creative Director Jamie Fewery to explore the power of brand […]

By Jamie Fewery If Advertising is Entertainment, How is B2B Going to Show Up on Stage? The big beasts of our industry have never quite agreed […]