SMBs: The backbone of business. The lifeblood of the economy. The heartbeat of Britain. Call them what you want, SMBs matter. But understanding what makes small businesses tick and how you can best work with them can be hard yards.

B2B Lab, affectionately known as Otto, is an AI-based application trained exclusively for B2B. It accesses multiple leading Large Language Models (LLMs) and live data feeds to deliver smart results, fast.

We’re excited to share some fantastic news. For the fourth consecutive year, we’ve secured our spot in the Top 100 Campaign Best Places to Work. It’s […]

Our CEO, Jon Lonsdale, talks about how work experience guided his career.

For the latest installment of Behind B2B – our series exploring the extraordinary people leading the way in our industry – we spoke with Tom Pepper, […]

B2B agency Publicis Pro has announced new creative leadership, re-energising its offer to clients with a focus on delivering extraordinary creativity in business marketing. James King […]

Here’s a question:

What about you and your business is extraordinary?

Dremio has appointed Octopus Group as its retained PR agency to support its ambitious growth plans for 2024.

Giving context can pigeonhole your brand and hamper growth. But at the same time, being too broad might make your brand feel weak or diluted.

Challenging the status quo, or in this case the most common marketing approaches, can be a bold but oh-so risky move.