Dremio has appointed Octopus Group as its retained PR agency to support its ambitious growth plans for 2024.

Giving context can pigeonhole your brand and hamper growth. But at the same time, being too broad might make your brand feel weak or diluted.

Challenging the status quo, or in this case the most common marketing approaches, can be a bold but oh-so risky move.

The importance of long-term brand building for targeting future B2B buyers.

If you’re really looking to target the 5% of buyers ready to spend, then you’ll need something that can help focus your efforts more keenly: intent data.

For our latest instalment of Behind B2B – our series exploring the brightest minds in the industry – we meet Dean Lindsay, Customer Marketing Lead at Soldo.

Roctostock 2023: Rocto-Cirque-Du-Stockleil

10 client commitments defining how we will and won’t be using AI on your behalf

Read about our roundtable: Let’s Eat AI for Breakfast

B2B marketer by day, music photographer by night, Jason Miller balances his love of rock’n’roll with a zealous approach to marketing. Ahead of the release of his new book ‘Second Skin – A Metalhead’s Journey of Becoming’, Jason emerges from the digital mosh pit to talk about the importance of pushing the boundaries, and what marketing trope keeps him up at night.