Sharp Europe, the European B2B business for the global technology company, has selected B2B marketing specialists Octopus Group as its Digital Marketing agency of record after a competitive pitch, run by Ingenuity.

Our head of PR, Toby Brown, recently took part in the inaugural Meltwater Agency Grind – a forum for agency leaders to share experiences and ideas to enhance how we all work. The session focused on AI and its implications for agencies. The session wasn’t recorded, but we asked Toby to share his thoughts to the questions raised in the debate and have shared the responses below

Here at Octopus, we’re most excited about business data and insights innovation, building generative AI into our workflows, the growth of b2b commerce and the shift back to business brand-building from a pure performance focus. All big opportunities that lie ahead.”

Check out the latest instalment of the Spilling the LoyalTea podcast. OG’s Chief Growth Officer, Nicola Pestell, joins Brad Blackmon (EVP of CRM at Publicis Commerce) and Melissa Berger (EVP of National Strategic Growth and Solutions at Digitas) as they spill the tea on B2B loyalty.

Well, since I published my first thoughts on AI for creatives last December, the chat around ChatGPT has only got louder. (Other brands of AI overlord available.)

Despite a year of continuous change and the constant challenges, we face in our economic environment, all whilst recovering from the blows of the last three years. This year’s B2B Marketing Agency rankings are officially here to provide clarity.  

For the third year in a row, Campaign Magazine UK has named us a Best Place to Work! We take culture here at OG very seriously and believe it is a large part of our agency’s success, so seeing our name on such a prestigious list is an honor.

Staff wellbeing days have been around for a number of years now. We’ve all heard of “Wellbeing Wednesdays”, featuring free massages and smoothies once a month (a perk plenty of agencies have enjoyed).

To truly look behind the lens this LGBTQ+ History Month, we need to understand what the current lens looks like. Before, this would be the writer’s perspective in a piece of fiction, or the director’s camera, creating the gaze for a groundbreaking piece of television.

That’s constructive input from iconic, bar-raising drag queen RuPaul, during ‘commercial challenge’ week. This is the point in RuPaul’s Drag Race where competing queens attempt to solidify their brand identity.