That was the title of a 2019 BBC article, looking at how popular culture has engaged with the LGBTQ+ community like never before. It posed the question: was this progress genuine? While many could argue that any progress is progress – genuine or not –  others might see through queer inclusivity and portrayals as mere factors of consumer capitalism.

Queer media representation has taken many different forms over the years. Decades before the likes of Queer Eye (Netflix), PinkNews or non-binary and trans artists topping the music charts – positive queer representation was nonexistent.

With experience across multiple disciplines, Todd Latham has become an expert in all things B2B throughout his successful career. We sat down with Todd and discussed how being unsure of what you want to do when you’re younger can actually be a good thing – and why businesses are not as rational as we like to think they are.

We’re thrilled to announce that we’ve only gone and won B2B Website of the Year last night at the UKDEA Awards for our recent project with Charthop.

ABM is a staple part of many B2B marketers’ arsenal. But still, the amount of businesses who are still relatively inexperienced with ABM can be surprising. 

2022 has been a big year. The England football team won the Euros, two prime ministers left Downing Street, the UK economy took a turn for the worse, and Octopus Group interviewed some of the brightest minds in the B2B marketing world. 

Four PR leaders walk into a room. One data, one teleco, one fintech, and one health and security.

In the same way we encourage everyone to celebrate and uplift women, International Men’s Day is a day to promote a positive conversation about men, manhood and masculinity. And there’s a good reason why we should. One of the goals for the occasion is to raise awareness of predominantly male-affecting issues.

I don’t know about you, but after a two week holiday it’s sometimes tough to get your head back in the game. The memory of your holiday fading as quickly as your tan while you wade through an inbox that’s overflowing, all the while daydreaming of being back on the beach with a pina colada in hand.

With an impressive career spanning both agency and in-house, Paul Wooding is the mastermind behind a wealth of award-winning B2B PR campaigns.