2022 has been a big year. The England football team won the Euros, two prime ministers left Downing Street, the UK economy took a turn for the worse, and Octopus Group interviewed some of the brightest minds in the B2B marketing world. 

Four PR leaders walk into a room. One data, one teleco, one fintech, and one health and security.

In the same way we encourage everyone to celebrate and uplift women, International Men’s Day is a day to promote a positive conversation about men, manhood and masculinity. And there’s a good reason why we should. One of the goals for the occasion is to raise awareness of predominantly male-affecting issues.

I don’t know about you, but after a two week holiday it’s sometimes tough to get your head back in the game. The memory of your holiday fading as quickly as your tan while you wade through an inbox that’s overflowing, all the while daydreaming of being back on the beach with a pina colada in hand.

With an impressive career spanning both agency and in-house, Paul Wooding is the mastermind behind a wealth of award-winning B2B PR campaigns.

If you’ve been poking around our website, you may have noticed we have a pretty sizeable PR team made up of people of different backgrounds, specialties, age, and experience (I for one have been in PR for more years than I am willing to admit outside of a pitch room).

Sodexo Engage, the UK’s leading employee engagement expert, has appointed Octopus Group as its UK PR agency to support its ambitious UK growth plans.

Last week we sent some of the finest dressed OG superstars down to the UK Agency Awards in hopes to bring home some gold.

It’s safe to say we were absolutely thrilled with the result. We only went and won Marketing Agency of the Year! Wow, what an accomplishment.

Rumour has it there’s a spirit of collaboration in the air. B2B brands increasingly want to work together, exchange ideas and share data. They want to be hubs, they want to be platforms, and they want to form and leverage strategic partnerships.

B2B marketing has a problem: information overload. Of course, this isn’t unique to the B2B world – we live in an age of information overload – but it still stands that there is an enormous amount of data available to marketers. The trouble is – this data is often underutilised.