Measurement has long been the Achilles Heel of PR. Thankfully the days of AVEs are passed, but many have struggled to replace these comforting, if meaningless, financial figures with frameworks and metrics that make sense to businesses.

Listen to this brilliant instalment of the Agency dealmasters podcast series with OGs Managing Director Pete Hendrick. Podcast host Nathan Anibaba and Pete discuss the intriguing growth of Octopus Group and Pete’s fascinating career over the years. 

For the 17th instalment of Behind B2B, we’re speaking to Sakina Najmi, Vice President of Marketing at Tractable.

Learn about the importance of platforms within B2B and how platforms are dictating the future of growth.

It’s safe to say Roctostock – our annual company festival – has a mythic status at OG.

The Business Marketing Club podcast is currently running a series interviewing Business Marketing heroes. Dave Stevens, business marketer and chair of the BMC, sat down with our very own B2B marketing hero and chief strategy officer, Billy Hamilton-Stent.

Client-agency relationships often start like any other relationship: the agency wines and dines, the client checks out their options, a match is made and the honeymoon phase commences. 

User experience (UX) design has been increasingly thrust into the spotlight over the last five years. Marketers across both B2B and B2C are seeing a sharp uptake in interest around UX after businesses started to realise its importance – and crucially, how it can impact the bottom line.

Much like our previous Behind B2B interviewees, Addy didn’t always know what she wanted to do. From a Classics degree at King’s College to PR at the Edinburgh Fringe, Addy went on to forge a career in comms, working with the likes of LV, Barclays, and Bupa. Now Head of Group Communications at Admiral Group plc, we sat down to discuss her experiences, the stories she’s most proud of telling – and whether or not we should all be on TikTok.

We’re thrilled to share that we have been named as a Best Place to Work for the second year running by Campaign.