Company values sometimes send a bit of a shiver down my spine.  I don’t know why. Maybe it’s because they are so important to get right, but so easy to get wrong.

Last week, we attended B2B Marketing’s Martechopia event. It was packed with industry experts and sessions on how the martech space is evolving. Here are the 10 key takeaways that we found most interesting:

I’m OG’s first apprentice, social media executive, part-time fitness lover and full-time eater Mason Lucas! Assigned to the marketing team, I work alongside Giles Shorthouse (Head of Business Marketing) and Jon Lonsdale (CEO). In my role as the social media executive, I’m responsible for all the social media channels we run, as well as assisting with other aspects of marketing.

Like many of our Behind B2B interviewees, Jason’s trajectory (from aspiring film director to successful B2B marketing director) might sound a little unusual. But as our chat with Jason proved, a background in theatre puts you in surprisingly good stead to succeed in the world of B2B marketing.

After being postponed for several months (thanks Omicron), the BMC’s big community hall event was back with a bang, gathering a mix of in-house, agency and consultant B2B marketers to discuss what B2B can learn from B2C. 

Today is International Women’s Day, a day where we celebrate all that women bring to our society, as well as reflect on some of the challenges they face. The theme for this year’s International Women’s Day is #BreakTheBias, in order to create a world free of bias, stereotypes, and discrimination.

The world of business is exciting. It’s exciting to be part of large-scale innovations that impact cultures, social trends and our day-to-day lives. And though business-to-business marketing is often overlooked in terms of creativity, packed inside is a plethora of potential for people to play with. 

“If you want something, dream, dare, do. If you want something extraordinary, dream, dare, do, with great mentors. If you want to learn a powerful lesson about yourself, become a mentor.”

And just like that, we’ve been part of Publicis Groupe UK for a year already! I’m reflecting on that anniversary this week, and remembering my excited thoughts from a year ago.

From a sports scholarship in the US to international marketing leader for Grenade, Emma Windsor has risen fast through the ranks of the marketing world – a testament to her passion for the craft in all its forms