The Business Marketing Club podcast is currently running a series interviewing Business Marketing heroes. Dave Stevens, business marketer and chair of the BMC, sat down with our very own B2B marketing hero and chief strategy officer, Billy Hamilton-Stent.

Client-agency relationships often start like any other relationship: the agency wines and dines, the client checks out their options, a match is made and the honeymoon phase commences. 

User experience (UX) design has been increasingly thrust into the spotlight over the last five years. Marketers across both B2B and B2C are seeing a sharp uptake in interest around UX after businesses started to realise its importance – and crucially, how it can impact the bottom line.

Much like our previous Behind B2B interviewees, Addy didn’t always know what she wanted to do. From a Classics degree at King’s College to PR at the Edinburgh Fringe, Addy went on to forge a career in comms, working with the likes of LV, Barclays, and Bupa. Now Head of Group Communications at Admiral Group plc, we sat down to discuss her experiences, the stories she’s most proud of telling – and whether or not we should all be on TikTok.

We’re thrilled to share that we have been named as a Best Place to Work for the second year running by Campaign.

Company values sometimes send a bit of a shiver down my spine.  I don’t know why. Maybe it’s because they are so important to get right, but so easy to get wrong.

Last week, we attended B2B Marketing’s Martechopia event. It was packed with industry experts and sessions on how the martech space is evolving. Here are the 10 key takeaways that we found most interesting:

I’m OG’s first apprentice, social media executive, part-time fitness lover and full-time eater Mason Lucas! Assigned to the marketing team, I work alongside Giles Shorthouse (Head of Business Marketing) and Jon Lonsdale (CEO). In my role as the social media executive, I’m responsible for all the social media channels we run, as well as assisting with other aspects of marketing.

Like many of our Behind B2B interviewees, Jason’s trajectory (from aspiring film director to successful B2B marketing director) might sound a little unusual. But as our chat with Jason proved, a background in theatre puts you in surprisingly good stead to succeed in the world of B2B marketing.

After being postponed for several months (thanks Omicron), the BMC’s big community hall event was back with a bang, gathering a mix of in-house, agency and consultant B2B marketers to discuss what B2B can learn from B2C.