Mailchimp had a big year in 2021.

Marketing in 1754. Allow us to introduce you to “The Gentleman and Cabinet Maker’s Director” by the famed furniture designer Thomas Chippendale.

Octopus Group has decided to re-structure its senior management team in order to improve the client experience and support further significant growth in 2022.

For 2022’s first instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet marketing expert John Watton.

When we launched our series Behind B2B, we had high hopes for hard-hitting stories, inspirational journeys, and industry-insider anecdotes.

This year’s Content Marketing Institute (CMI) annual report drills down into benchmarks, budgets, and trends for the coming year.

To give you a roundup of what’s what, we popped everything down in a handy report for you to read and refer to at your leisure.

For the twelfth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet TikTok’s European Head of B2B Marketing, Isobel Sita-Lumsden. 

The real-life rise of self-aware marketing machines.

At Octopus Group, we know what it feels like to have our work and our business supercharged. So here’s what we make of it, and how we see the next few years of B2B marketing shaking out.