For 2022’s first instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet marketing expert John Watton.

When we launched our series Behind B2B, we had high hopes for hard-hitting stories, inspirational journeys, and industry-insider anecdotes.

This year’s Content Marketing Institute (CMI) annual report drills down into benchmarks, budgets, and trends for the coming year.

To give you a roundup of what’s what, we popped everything down in a handy report for you to read and refer to at your leisure.

For the twelfth instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet TikTok’s European Head of B2B Marketing, Isobel Sita-Lumsden. 

The real-life rise of self-aware marketing machines.

At Octopus Group, we know what it feels like to have our work and our business supercharged. So here’s what we make of it, and how we see the next few years of B2B marketing shaking out.

For the eleventh instalment of Behind B2B, our series exploring the brightest minds in the industry, we meet ABM expert Andrea Clatworthy.

edex, a global membership organisation enabling responsible business and supply chain practices, has appointed Octopus Group as its UK PR agency.

An Octopede’s first Roctostock