By Nicole Jones ExxonMobil – allegedly – predicted climate change as early as the 1970s. Researchers claim the oil and gas giant ‘predicted how burning fossil […]

By Billy Hamilton-Stent I’ve never had much time for Robbie Williams. But I’ve just watched the trailer for his new biopic Better Man five times. For […]

By Jamie Fewery There have been enough blogs, articles and LinkedIn posts written about levelling up creativity in B2B marketing. So this won’t be one of […]

What happens when Brat Summer meets silly season in a B2B marketing office? We make a Brat Summer acrostic poem marketing playlist of course, plucked from some of the biggest and brightest albums of this year.

I’m not ashamed to admit that, when faced with a dilemma – work or otherwise – my first thought is often: what would Buffy do?

A story about brand and out-of-market buyers

SMBs: The backbone of business. The lifeblood of the economy. The heartbeat of Britain. Call them what you want, SMBs matter. But understanding what makes small businesses tick and how you can best work with them can be hard yards.

B2B Lab, affectionately known as Otto, is an AI-based application trained exclusively for B2B. It accesses multiple leading Large Language Models (LLMs) and live data feeds to deliver smart results, fast.

For the latest installment of Behind B2B – our series exploring the extraordinary people leading the way in our industry – we spoke with Tom Pepper, […]

Here’s a question:

What about you and your business is extraordinary?