By Louise Brooks Personal preference tends to prevail in matters of beauty, whether it’s the type of person you find physically attractive, or the kind of view […]

A Creative Director walks into a bar. He’s joined by a Head of Copy, a PR Account Manager and lastly, a Chief Strategy Officer. No, this […]

Why we decided to make a B2B newspaper In November we at Publicis Pro were proud to launch the first edition of our new publication, Untrended. […]

By Nicole Jones ExxonMobil – allegedly – predicted climate change as early as the 1970s. Researchers claim the oil and gas giant ‘predicted how burning fossil […]

By Billy Hamilton-Stent I’ve never had much time for Robbie Williams. But I’ve just watched the trailer for his new biopic Better Man five times. For […]

By Jamie Fewery There have been enough blogs, articles and LinkedIn posts written about levelling up creativity in B2B marketing. So this won’t be one of […]

What happens when Brat Summer meets silly season in a B2B marketing office? We make a Brat Summer acrostic poem marketing playlist of course, plucked from some of the biggest and brightest albums of this year.

I’m not ashamed to admit that, when faced with a dilemma – work or otherwise – my first thought is often: what would Buffy do?

A story about brand and out-of-market buyers

SMBs: The backbone of business. The lifeblood of the economy. The heartbeat of Britain. Call them what you want, SMBs matter. But understanding what makes small businesses tick and how you can best work with them can be hard yards.