Octopus will help 3S reach businesses excluded by traditional financial services
The bank challenger, 3S Money, has appointed Octopus Group as its UK B2B PR agency. Octopus will support 3S Money to drive market awareness as it grows its UK business following 400% year on year growth in 2020.
3S Money makes it simple for businesses to send and collect high-value payments in over 190 countries, opening up global trade to businesses unserved by existing financial services brands. 3S Money’s technology and banking network brings businesses closer to their global customers by providing them with local bank accounts.
Octopus Group will help 3S Money develop clear positioning across its target sectors and increase awareness and engagement with core audience groups. It will support 3S Money with a programme of integrated PR, social and content alongside strategic integrated campaigns. 3S Money will join other successful fintech scaleups including Modulr and Yapily, and payments giant ACI Worldwide, as part of the company’s fast growing fintech division.
Bianca Bass, Head of Marketing at 3S Money comments: “3S Money has appointed Octopus Group at a hugely exciting time for the business. We achieved profitability in Q4 2020, grew 400% in the past year and are now focused on bringing our Global Business Account to a broader number of corporate clients. With Octopus Group’s focus on helping B2B brands not only achieve coverage but sales, they felt like the perfect partner for us as we become a scaleup.”
After many years of focus on consumer fintech, interest and investment is growing rapidly in innovations serving the business community. Data from Dealroom reported in Sifted last year, saw investment in B2B fintech (€5bn) significantly outstripping B2C funding (€3.1bn) for the period January-October 2020.
Toby Brown, Head of PR at Octopus Group comments: “The B2B fintech space is hugely exciting right now, with a lot of great innovation going on. 3S Money is a great example of this – a brand solving a big issue for a huge audience of businesses that just aren’t served by existing financial services. We’re excited about getting this message across to those businesses in need.”.
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