Destination Next

Destination Next

Rolls Royce is a famous aerospace and engineering company, powering many of the world’s aircraft. We work with them on marketing campaigns, targeted at the aviation sector.

The Brief

Few industries were hit harder than aviation by the COVID pandemic. Rolls Royce asked us to develop a campaign that would create demand for Rolls Royce engines and Airbus A330 jets to boost the industry’s recovery.

The Outcome

Destination Next was a multi-platform campaign, encompassing economic models, thought leadership content, video, social, advertising and PR. It delivered almost 100 leads, and grew a Destination Next consortium, focused on post pandemic aviation.

What Makes It Extraordinary?

We helped Rolls Royce sell two planes (our target was one, at best).

Extraordinary thinking.

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