Power to Postgres

EDB is a database management company, with a core belief that Postgres is more than a technology, it’s a movement. We worked with them to rebrand their business, with this idea at its core.

The Brief

Create a distinctive, fresh new brand for EDB that celebrates the commitment to innovation within the Postgres community, remaining true to the organisation’s roots.

The Outcome

We developed a new brand identity, website and messaging approach for EDB, as well as revised tone of voice guidelines, a brand book and a manifesto. All based on the iconic Postgres elephant.

What Makes It Extraordinary?

A unique rebrand, based on an elephant.

‘Great job team. Thanks for your creativity, collaborative approach, and follow-through. I’m proud of the work, and if anyone asked me for a word to describe our agency partner, I would say, “aplomb”.’

Brad Noble – Chief Experience Officer – EDB

Extraordinary thinking.

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