It Starts with Smartsheet

Smartsheet creates work management software and solutions that transform how businesses operate. We create EMEA campaigns to build sales pipeline and brand awareness for Smartsheet.

The Brief

Develop a creative campaign to generate lead and support an events programme for high value prospects and customers.

The Outcome

A concept-led campaign drawing on Smartsheet’s sport sponsorships and profile (including with McLaren F1) to explore what makes high performing businesses and sports teams. Delivered across research, social, live and virtual events and direct mail. All delivering millions of impressions and over 1000 sales leads for Smartsheet.

What Makes It Extraordinary?

A global marketing platform using sport to tell a business story (and 200 CIOs wearing Smartsheet trainers).

Extraordinary thinking.

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