Own It

Tymit is a financial services company, dedicated to providing retailers with an alternative to Buy Now Pay Later (BNPL) solutions. We worked with them on their first B2B campaign.

The Brief

Develop a creative platform to support a targeted marketing campaign that would build awareness of Tymit’s solutions and sales leads among leading UK retailers.

The Outcome

We created Own It, a campaign about the payment experience, encouraging retailers to stop outsourcing it to BNPL third parties. Own It looked to protest movements for a purposeful tone and identity, and encompassed video, social and digital advertising, research and guidance content. We delivered millions of impressions, and hundreds of sales leads.

What Makes It Extraordinary?

The first B2B fintech campaign to go up against BNPL.

Extraordinary thinking.

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