Sharp Europe, the European B2B business for the global technology company, has selected B2B marketing specialists Octopus Group as its Digital Marketing agency of record after a competitive pitch, run by Ingenuity.
Sharp have tasked Octopus with the brief of supporting Sharp Europe with pan-European campaigns to drive awareness and demand for their range of print, security and IT services solutions targeting European SMEs.
Jason Cort, Director of Product Planning and Marketing, said: “Octopus really hit the mark with their impressive B2B marketing credentials, and we are confident they will be a valuable partner for us.”
Octopus will work alongside Sharp Europe’s roster of agencies to unify its activities under a new creative campaign structure as well as support their marketing operations transformation programme across Europe’s major markets.
Jon Lonsdale, CEO at Octopus Group, added: “It’s always exciting when you get to help be part of transforming a heritage technology brand for the long term. Sharp Europe has a great team of marketers committed to doing new things in a somewhat traditional marketplace. We’ve got exciting plans which have already got started.”
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