Dremio appoints Octopus Group as PR partner

Dremio, the easy and open data lakehouse, has appointed Octopus Group as its retained PR agency to support its ambitious growth plans for 2024. Octopus Group will work with Dremio to build presence, profile and awareness amongst its key audience of tech and data buyers.  

Dremio provides self-service SQL analytics, data warehouse performance and functionality, and data lake flexibility across all of a customer’s data. Hundreds of organisations, including three of the Fortune 5, use Dremio to deliver mission-critical BI on the data lake. As the original creator of Apache Arrow, Dremio is on a mission to reinvent SQL for data lakes and meet customers where they are in their cloud journey.

Octopus Group will drive Dremio brand awareness and engagement across three key markets – the UK, France and Germany, through proactive PR outreach and integrated brand campaigns.

Elise Woodard, Head of Corporate Communications, Dremio said: “We are anticipating 2024 to be a big year for the data lakehouse as they start to dominate as the primary platform for analytical workloads. This represents a significant opportunity for us and so we are thrilled to be working together with Octopus Group to further expand our brand outside of the US. We were very impressed with Octopus’ credentials and feel they are going to be a great partner for our business.”

Toby Brown, Head of PR at Octopus Group, added: “Whilst Dremio has a strong position in the US market, they are just starting out on their European expansion journey so it’s a very exciting time for us to get involved. We are really looking forward to helping them achieve their growth goals and tap into the rise of the data lakehouse.”