Talking AI for agencies on the PRMoment Podcast

On the back of our launch of B2B Lab, affectionately known as Otto. Our CEO, Jon Lonsdale and CSO, Billy Hamilton-Stent sat down with Ben Smith at PRMoment to talk about how to integrate AI into your agency. Listen on below on Spotify, or here on Apple Podcasts.

“AI is a change management challenge for agencies, not a technology problem”.

The podcast covers:

• Our AI journey as an agency.
• The launch of Otto and our learnings to date.
• How we built Otto and how we use it.
• How our comms pros specifically us Otto.
• Finishing with some quickfire questions:
  • Do external AI tools still get Jon and Billy excited?
  • Will AI change the structure of PR firms?
  • How has AI impacted PR roles differently at a junior, mid-level or senior levels?
  • How can agencies integrate AI into their workflow?
  • Did Otto cost a fortune to build?
  • Is AI going to improve the margins for PR businesses?
  • How can AI help PR firm’s employees collaborate more effectively?
  • Are the holding companies at an advantage when it comes to AI, in that they have the scale to build stuff
  • Will AI ever do creative well?