Publicis Pro features on the new podcast from The Marketing Society

Our Chief Strategy Officer, Billy Hamilton-Stent, took part in the new podcast series “In My Humble Opinion,” a collaboration between The Marketing Society and Publicis Groupe UK agencies.

In the inaugural episode, Billy alongside Mimi Turner and Jann Schwarz from LinkedIn, tackle a provocative topic: “Nobody ever got fired for buying the safest brands.” They dive deep into the often-overlooked importance of brand in B2B marketing and purchasing decisions.

The real job of B2B marketers is to give the buyer group permission to agree, and brand is the glue that provides that.

Tune in below to discover:

• Why is brand strategy is hot property in B2B.
• How B2B buying works in 2024.
• How we in the B2B world see brand.
• The impact of brand on the buyer group.
• Insights from the LinkedIn buyer group study.
• The importance of brand awareness in a B2B purchasing decision.
• What can challenger brands do to tip the scales in their direction.
• How complex a B2B buying decision has got.
• What are hidden buyers and target buyers and why that is important to B2B marketers.