Publicis Pro Grows Media Practice with Senior Hire

Publicis Pro, the B2B centre of excellence for Publicis Groupe, has hired Zoë Hadsley as Head of Media, to lead its fast-growing international media practice and join its senior leadership team.  

In her new role, Zoë will apply ad tech and data-driven strategies to drive innovation and growth for Publicis Pro clients. Her expertise in programmatic advertising and brand strategy development will be instrumental in shaping the future of Publicis Pro’s B2B media offerings.

“I’m so thrilled to have joined Publicis Pro and lead the media team during such an exciting time for the agency. Publicis Pro’s commitment to innovation and delivering impactful, data-driven B2B strategies aligns perfectly with my own passion for transformative, results-driven media approaches. The opportunity to work with such an unbelievably talented team with unparalleled resources, and some of the best B2B minds and brands in the industry, is incredibly exciting.  Can’t wait to see what the future holds as we continue to define what excellence in B2B advertising looks like!” said Zoë Hadsley.

Hadsley joins from independent B2B agency True, where she led its media team and scaled their media offering. Before that she worked at JOE Media, heading up the programmatic, data and ad operations teams in the UK. Before that she worked at eBay and Clear Channel Media building and delivering effective, commercially driven media programmes and has consulted with clients such as KPMG, Logitech, Motorola, Rightpoint, Genpact and Yell.

Nicola Pestell, Head of Growth, at Publicis Pro said : “Zoë is a force of nature and real B2B expert. When it comes to advising our global clients on their brand and performance marketing strategies, she’s one of the best in the industry.  She has real ambition for how far we can take our media team at Publicis Pro and how we work in partnership with the wider talent, tech and data smarts of our Publicis Media B2C colleagues. “

Publicis Pro has four key practice areas of strategy, creative, influence and media all working together to support clients with their brand to demand journeys. The agency is the global centre of excellence for B2B for Publicis Groupe, and consults on many of the Groupe’s global clients on B2B audience programmes including Rolls Royce, Baskem, TikTok, Infor, Logitech and Smartsheet.