In this episode of Untrended, Nic and Billy are joined by Head of Media Zoe Elmore and Creative Director Jamie Fewery to dive into the politics of platforms.
Social media platforms have evolved far past the point of ‘just’ being where people share posts, and brands place their adverts. Now, they’re global power players – nation states even.
With complexity around individuals choosing where to share content, and increasing responsibility on brands when it comes to where they advertise, B2B brands are having to carefully consider how they navigate this volatile landscape.
If platforms now have more influence than some governments, should we be holding them to the same standards? Are brands actually making ethical choices when they pull ad spend from a platform, or is it just about avoiding bad PR? And how is all this different for B2B brands in particular?
Mark Zuckerberg is [redacted]
We chat about who’s left X, who’s returned to X after a hiatus, who was never on X in the first place – and how important the platform should be to B2B brands in a world where advertising is a volume game. We also discuss why B2B is missing a trick when it comes to long-term social media strategy – although to be fair, Billy would say that.
Plus, find out how our team really feel about Mark Zuckerberg, and hear an exclusive pitch for a new platform dedicated solely to shitposting.
Why listen to Untrended?
With people from across the agency sharing their personal insights, no episode is the same. In this one, you can expect hot takes on:
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