Making the right choice comes down to balancing insights with intuition – something our CSO, Billy Hamilton-Stent, discussed when he sat down with ‘B2B Better’ podcast host, Jason Bradwell, to talk all things assumptions.

By Billy Hamilton-Stent I’ve never had much time for Robbie Williams. But I’ve just watched the trailer for his new biopic Better Man five times. For […]

Our Chief Strategy Officer, Billy Hamilton-Stent, took part in the new podcast series “In My Humble Opinion,” a collaboration between The Marketing Society and Publicis Groupe […]

On the back of our launch of B2B Lab, affectionately known as Otto. Our CEO, Jon Lonsdale and CSO, Billy Hamilton-Stent sat down with Ben Smith […]

By Jamie Fewery There have been enough blogs, articles and LinkedIn posts written about levelling up creativity in B2B marketing. So this won’t be one of […]

I’m not ashamed to admit that, when faced with a dilemma – work or otherwise – my first thought is often: what would Buffy do?

A story about brand and out-of-market buyers

SMBs: The backbone of business. The lifeblood of the economy. The heartbeat of Britain. Call them what you want, SMBs matter. But understanding what makes small businesses tick and how you can best work with them can be hard yards.

B2B Lab, affectionately known as Otto, is an AI-based application trained exclusively for B2B. It accesses multiple leading Large Language Models (LLMs) and live data feeds to deliver smart results, fast.

We’re excited to share some fantastic news. For the fourth consecutive year, we’ve secured our spot in the Top 100 Campaign Best Places to Work. It’s […]